nomad4ever

Rumours were there already months back (starting in november 2006 by techcrunch.com), but a few days ago it really happened. Yahoo acquired the Social Network MyBlogLog for USD 10 Mio.

It will be soon accessible via your one Yahoo Account as well, like other services like Yahoo Answers, del.icio.us and Flickr.com before.

While Google is racing ahead in both Search Engine Competence and Stock Price and somewhat in tools for content creation, monitoring and management, Yahoo seems to focus more on the community and social aspect of the so-called Web 2.0.

And why not? Building communities of loyal customers and consumers? Sounds like the next big thing to generate web revenues, doesn’t it?

Although it’s not clear yet, where it will lead us, there is sure more to come with ongoing internet company mergers and feature additions in this fast-paced creation of a brave new world. The whole world is getting smaller and Cyberspace is no exception.

MyBlogLog started out simply as a tool for measuring blog metrics and statistics aka a down-sized version of Google’s Analytics, but constantly evolved into a personal community tool for bloggers world-wide.

I like to use it as well, as you can in the lower left sidebar of this blog and in posts with comments. You can see a picture (Avatar) of the person, who is visiting your blog and other bloggers can see, if you came along to theirs. It gives the whole blogging experience a nice personal touch, which is otherwise not so obvious. Then you have the MyBlogLog Communities, which you can join based on your interests or other topics, you’d like to monitor. You can find easily other like-minded people and can exchange ideas, ask for help or support or just feel good being part of one of the fastest growing online communities.

The question now is, how well and how fast will Yahoo integrate everything with their other services. There is alot of discussion ongoing right now, what Yahoo should do with MyBlogLog; examples can be found here or here.

So far both Google and Yahoo offer merely a patchwork of useful applications and features. Who will emerge as the integrator, giving more valuable and useful tools to the Web 2.0 community? Anyway, those are exciting times ahead for us!

Technorati : avatar, blog metrics, communities, community, cyberspace, flickr, google, mybloglog, search engines, seo, social networking, statistics, viral marketing, web2.0, yahoo

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written by Chris